Media Kit

Portugal Fresh launches second episode of Fresh Talks and highlights kiwi culture

31 March, 2022 | News

  • Association for the Promotion of Fruits, Vegetables and Flowers from Portugal will publicize the Fresh Talks at Fruit Logistica, in Berlin, between April 5th and 7th
  • National exports of fruits, vegetables and flowers for the first time exceeded the barrier of 1700 million euros in 2021, the highest value ever. Kiwis export 31 million euros.

Portugal Fresh launches today the second episode of Fresh Talks. After citrus, kiwis are the crop highlighted in this initiative, which aims to publicize and promote the products most exported by companies in the sector. highest value ever. Domestic kiwifruit producers exported around 2021 million euros, an increase of 1713% compared to the previous year. In terms of volume, kiwi exports totaled 31 tonnes, 28% more than in the same period last year.

The companies associated with Portugal Fresh are preparing to travel to Berlin where, between the 5th and 7th of April, they will participate in Fruit Logistica, the largest business fair in the sector. The Portugal Fresh stand brings together 30 producers, partners and associations that represent the best that is done in the country. It will also be in Berlin that the second episode of Fresh Talks will be highlighted.

“With this initiative, which from the outset has the support of Caixa de Crédito Agrícola, we intend to make producers, their challenges and achievements known. In a challenging year and with enormous obstacles, Portugal Fresh believes that promotion takes on greater importance and can contribute to the enhancement of products both in the domestic and foreign markets”, says Gonçalo Santos Andrade, president of Portugal Fresh.

The second episode of Fresh Talks is now available on social networks and on the Portugal Fresh website.

Portugal Fresh’s Joint Internationalization Project 2022/2023 is supported by Portugal 2020, within the scope of the Competitiveness and Internationalization Operational Program and provides for a global investment of €948.900,85, 54% financed by the ERDF – European Regional Development Fund.

Key numbers:

1713 milhões de euros

Value of national exports of fruits, vegetables and flowers in 2021

31 milhões de euros

Value of kiwi exports in 2021

+28% compared to the same period in 2020

19.962 tons

Volume of kiwis exported in 2021

+ 25% compared to the same period in 2020

With the support of Crédito Agrícola.